Assignment 5

• Purpose- The purpose of this as is to attract individuals to create a profile and a source of a communication through the web. the argument that this ad made is that creating a Facebook can be convenient at any time weather it is for leisure or labor (although it is spelled differently on the add).

• Audience- The targeted audience for this add would be anyone who owns a computer. The ad is trying to appeal to teens or mainly the adults because the picture demonstrates a woman viewing her or someone else's Facebook account while looking at a picture of a man that can be her significant other or a relative.
• Genre- The genre of this ad would fall into the modern type of its style in the 60's. Comparing this ad to the other ads of the same product, I did not expect it to be of this style. This is because Facebook was created in 2004, and this ad is designed as if it was created in the 60's. The technology shown in this ad is fairly advanced. The other ads of Facebook is extremely simple and contain very little words. 
• Tone- The very detailed, faint, and modern look of the 60's with the rustic old look creates a chic and stylish tone of the decade it portrays.